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About Us

The Bedroom is the brainchild of Chantal Edouard-Betsy and Hilda Tod, who opened their first boutique in Umhlanga (KZN) in Nov 2007.

They have gone on to win multiple awards in various spheres, and developed their own home-grown product ranges such as toy cleaners, lubricants, massage products and bedroomwear collections, and sourcing high end imported adult playthings.

Having become the standard to which others aspire, they have now opened four more branches using a franchise model. By choosing their business partners carefully, setting high standards & focusing on customer service, they continue to build not only a successful and trustworthy brand but one assured of longevity and continued growth.




SA’s Most Influential Women in Business and Government ~ Winner SME’s Category 2012

CEO SA's Most Influential Women in Business and Government

We are thrilled to announce the receipt of yet another feather in our proverbial “The Bedroom” caps … at a gala dinner on Thursday 26th July 2012, we were announced as winners in the SME Category of this prestigious award from CEO Mag. As always we are delighted that our “unconventional” business is being recognised and honoured in these special awards.

Special Star Awards ~ Winner Independent Local Retailer of the Year 2011

We are delighted to announce that The Bedroom in Hillcrest won this prestigious award on the 1 September 2011 at a glittering event hosted at Sibaya in Durban by the South African Council of Shopping Centres (

SA Blog Awards Badge

Top 10 Finalist SA Blog Awards (Best Group Blog)

Our popular blog made it through to be a top 10 finalist for the prestigious SA Blog Awards in the category Best Group Blog. What an honour, we look forward to many more entertaining and informative blogs over the coming year and hope to feature again next year.

Emerging Entrepreneur of the Year 2010 ~ Businesswomen’s Association’s Regional Business Achiever Awards

Thrilled to announce that we won this impressive accolade at a black tie gala event held at the ICC on 28 July 2010 by the Businesswomen’s Association, South Africa’s largest and most prominent association of business and professional women ( Hilda Tod was nominated in the category Emerging Entrepreneur, and was not only a finalist, but won. We continue to be delighted by the recognition that we and our boutique are receiving. Thank you.

Special Star Awards ~ Finalist Independent Local Retailer of the Year 2009

For the second year running, The Bedroom was nominated for this prestigious award. This year we were a Finalist in our category, sadly we did not win, however we look forward to winning next year.

Special Star Awards ~ Winner Independent Local Retailer of the Year 2008

We are delighted to announce to you that The Bedroom won a prestigious award on the 17 July 2008 at a glittering event hosted at the ICC in Durban by the South African Council of Shopping Centres ( and MC’d by Jo-ann Strauss. We were nominated as Retailer of The Year in the category of Independent / Local Retailer (Any size). Up against stiff competition, we naturally weren’t expecting too much, but to actually be named as a finalist, and then of course, to go on to win. Glorious.

Special Star Award

17 July 2008

Northglen News

Community Section – 25 July 2008

Community Chest ~ Top Donor Award

We were awarded a Top Donor award by the Community Chest for the contributions we made during the year. Specifically, we were instrumental in their Ladies Only Pamper Party held at the Elangeni Hotel.